As many of you know by now, Adobe has now done away with having the right to purchase their software. Instead, you can now subscribe monthly by paying through a few different options. You can purchase a single product (such as Photoshop), or you can pay for multiple apps as well.
The problem wasn’t the cost of the monthly apps themselves, but the idea that you are now renting software.
Recently, Adobe decided to cut the price even further by offering a Photographer’s Bundle at $9.99 a month. It includes Photoshop, Lightroom, and a few other features. You can read more about that offer here.
In hopes to win over customers, many people still spoke out about how they just did not like the idea and mentioned that they still wouldn’t be subscribing. So it turns out that it really wasn’t the price itself. Customers just did not want to subscribe to anything. The idea of leasing software wasn’t favorable.
Although we do not have access to the profit margins made by Adobe with this new subscription only plan, we can only wonder how Adobe is doing considering some people seem unhappy.
It may just seem like people are unhappy and in reality, they may be doing just great. But judging from the previous outcry, it’s hard to believe it.
You may not ever see the ability to buy software ever again. However, if enough people are unhappy, they may bring this option back. To increase profits on Adobe’s end, they may have to come out with a version of Photoshop CC that can be purchased. It would obviously be at a higher price, much like it was before. However, they would then be able to have a copy of their own and it would keep them happy. It would also be another revenue stream for Adobe. This may be a sign that it is too soon to switch over to the cloud. So this option may be a win/win situation for Adobe if they consider it. The downside is that the software would not update as frequently as the creative cloud version.
In the end, the customer’s voice and sales will dictate the possible future decision that Adobe will have to decide. Or it may be that they are doing so well that they won’t need a second option of having a physical product. We’ll have to wait and see.